New mobile advertising medium!!

In recent weeks Steve Jobs (the CEO for Apple) announced that his company was introducing a new form of mobile advertising that would destroy all other forms of existing mobile advertising because of the new added features of their service. He claims that their new mobile ad service called iAds will allow users to interact with the ads and will allow advertising firms to create much more complex and interesting adds that will be appealing to custommers. I want to wait and see if what CEO Steve Jobs says will hold to be true. But given apple's success in all of their business ventures I am inclined to believe they will reach their target. What do you think will happen?

look at the following link for details: http://www.apple.com/pr/library/2010/06/07iads.html

Does EVERY website NEED an interactive community?

I believe that it would be ridiculous to say that every website needs to have an interactive community in order to be successful. There are plenty of websites out there that are extremely successful without having an interactive community. For example take a look at www.as.com or www.marca.com two soccer websites where there is no interactive community and they are some of the largest soccer websites in Spain. It basically depends on the type of website cause websites like facebook or hi5 could not survive without an interactive community.